JOSIE TOD - PORTFOLIO

Hi, I’m Josie - an award-winning copywriter turned creative leader who believes that the best brand stories are the ones that make people feel something. Raised on rooibos and restless ambition, I cut my teeth in one of South Africa’s top agencies before I’d even turned 23. Since then, I’ve gone on to lead high-stakes campaigns, present to global clients, direct creative work across platforms and productions, and turn tight timelines into career-defining work.

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I’m not here to fill space with clever lines or complicated creative. I’m here to build something that matters. The kind of work that hits a nerve, earns a scroll-stopping second glance, or starts a conversation around the dinner table. I write to make people care - about ideas, about products, about the brand behind both. And whether I’m leading a team, shaping strategy, or crafting the final line myself, I give it my all.

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What I bring is a rare mix of heart and clarity. I know how to find the emotional truth in a brand and shape it into something bold, human, and impossible to ignore. Strategically-led yet instinctive, intuitive but intentional - I balance craft with curiosity, always chasing the line or visual that makes someone say, “Damn, that’s good.”

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Cape Town is home, but I’ve moved to London for the next chapter of my journey - growing into senior creative leadership while working with brave brands who want their stories to not just sell, but stick.

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My aim is always the same: clear thinking, strong ideas, and work that actually connects with people. That’s what I love. And that’s the standard I hold myself to.