My Portfolio

Over the years, I’ve had the privilege of working across a wide range of brands - from global icons to purpose-driven organisations. My past clients include P&G, Audi, Volkswagen, Crocs, Environ Skincare, Haleon, Aspen Pharmacare, and the Bill & Melinda Gates Foundation - and many others across healthcare, consumer, and lifestyle brands.

These projects are the ones I’ve chosen to share because they sit at the heart of what I love most: ideas that connect with real people. Work that blends strategy, storytelling, and craft - and makes someone stop, think, smile, or feel something.

A lot of the campaigns here were created during my time at Ogilvy, where I worked as the sole lead creative copywriter across integrated campaigns - scripting, presenting, shaping ideas, and helping guide creative from pitch through to production.

I am currently the Head of Content & Creative at AEQUIL, a pioneering biophysical health and wellness brand, where I shape the brand voice, creative direction, and storytelling across products, campaigns, packaging, digital, PR, and beyond. It’s work that blends science, humanity, and big-brand thinking - bringing a complex idea to life in a way people can truly connect with.

So - click around. Have a read. And if something here makes you think, feel, smile, or pause, then I’ve done my job.